Target Audience Research As part of my audience research I created a survey on 'survey monkey' and sent it to family and friends of the age demographic in the given brief (18-34 year olds) this was to find out what my target audience expects from a music video and what type of music genre and artists my consumers would enjoy. Here are some of the questions and results... From these results I gathered that the majority of my audience and consumers are of the 24-34 age group. I also learnt that R&B and soul was the leading genre of choice which has influenced my music genre choice for my chosen song , in turn with this I also figured that my audience also enjoy music videos with a narrative behind it , therefore I need to make a video with a constructed story line. Following those who clicked option 'No' on ' Do you enjoy watching music videos?' I had a following question asking for a reason why , with some answers of - ...