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Target Audience Research

 As part of my audience research I created a survey on 'survey monkey' and sent it to family and friends of the age demographic in the given brief (18-34 year olds) this was to find out what my target audience expects from a music video and what type of music genre and artists my consumers would enjoy. 

Here are some of the  questions and results...







From these results I gathered that the majority of my audience and consumers are of the  24-34 age group. I also learnt that R&B and soul was the leading genre of choice which has influenced my music genre choice for my chosen song , in turn with this I also figured that my audience also enjoy music videos with a narrative behind it , therefore I need to make a video with a constructed story line.
Following those who clicked option 'No' on ' Do you enjoy watching music videos?' I had a following question asking for a reason why , with some answers of - ' women are too overly sexualised'  and ' there's too much randoms things going on with not correlation to the music'
- This helped me because now I know what my audience dislike to see in a music video.

Another question on my survey was ' who is your favourite artist?' 
- the answers ranged from main stream artists such as Sam Smith Beyonce , A Boggie Wit da hoodie , Roddy Rich and Lil Durk to more independent artists from niche genre such as Sticky Fingers and The Goonies


Comments

  1. Ms CramerMay 13, 2020 at 8:16 AM

    Excellent! You now need to extend this to the magazine products too - remember that this has equal importance to the music video.

    ReplyDelete

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