Isabel Sanchez

Planing Animatic- This was an extremely useful planning task as it aided my shot ideas into a constructed format and helped me to gather a realistic plan for my music video along with the timings and lyrics set. After this planning task I can now go out to my location and plan my shots through real life images and gain a real idea and vision for how my Music video will set out to be.

Target Audience Research  As part of my audience research I created a survey on 'survey monkey' and sent it to family and friends of the age demographic in the given brief (18-34 year olds) this was to find out what my target audience expects from a music video and what type of music genre and artists my consumers would enjoy.  Here are some of the  questions and results... From these results I gathered that the majority of my audience and consumers are of the  24-34 age group. I also learnt that R&B and soul was the leading genre of choice which has influenced my music genre choice for my chosen song , in turn with this I also figured that my audience also enjoy music videos with a narrative behind it , therefore I need to make a video with a constructed story line. Following those who clicked option 'No' on ' Do you enjoy watching music videos?' I had a following question asking for a reason why , with some answers of - ...

XL Recordings -Industry Context  XL recordings is a british independent record label founded in 1989 by Tim Palmer and Nick Halkes. XL release an average of six albums a year, but has worked with artists such as Adele, Dizzee Rascal,  M.I.A., Jungle, Giggs, and  Tyler, the Creator; some of which have grown to be mainstream arstists , performing globally & streaming globally  The label releases albums worldwide and operates across a range of genres. During the early nineties, XL releases were dance oriented ranging from Belgium techno  to breakbeat hardcore  to drum and bass .  In 1993, Halkes left XL to form the EMI-owned commercial dance label Positiva, and subsequently his own independent commercial dance label Incentive. After Palmer retired in 1996, Russell took over the running of the business. Russell later broadened the musical horizons of the label whilst maintaining a credo of working with artists he saw as original and inventive...

Industry context - Def Jam    Def Jam is an American record Label , it mainly produces hip hop , pop and urban music  -owned by Universal Music Group. The label also takes on Def Jam Uk which is operated through Virgin EMI records. The label is also known as Def Jam Japan , In Japan which operates through Universal Music Japan Def Jam was co-founded by Rick Rubin in his dormitory in Weinstein Hall at New York University the first release was a single by his punk-rock group Hose. Russell Simmons joined Rubin shortly after. It is clear to anyone that Def Jam is a major main stream record label , all you need to do is google Def Jam and an array of popular artists globally appear such as; Rihanna . Jay Z , Kayne West etc.  Def Jam has a popular social media reach with instagram , facebook and twitter accounts. through their twitter they repost , retweet and tag their artists gaining an audience and following. - all one needs to do is see a famous artists ...

Front Page & Double page semiotic analysis   The first noticeable aspect of the front page is the aesthetically pleasing contrast of colours , with the black and white image of Kate Moss taking up the entirety of the page and the bright Pink masthead and white text. The image of Kate Moss indicates that this magazine is high end and mainstream as Kate Moss is an incredibly famous fashion model who is recognisable globally. As an audience we can see that this issue is special and celebratory through the icon of 25 and the text explaining it's an anniversary , perhaps explaining the appearance of Kate Moss. However the fact Kate Moss is on the front page is made to be a huge deal as her name is only simply placed in white medium sized text at the bottom of the page    -------------------------------------------------------------------------------------------------------------------------- The headline of article is con...

Aesthetica - Front page semiotic Analysis Firstly , one thing to notice is the simplicity of the front page , the page is not overly crowded with text and images it have one main image and the only text on the page across the masthead. - This is a key reflection of Aesthetica's house style. This issue was released during April/May 2020 during the peak of corona virus when the world to a stand still . This front page cover portrays a message that during these unprecedent times we should all hold onto human spirit , this issue as stated is a celebration of human kinds resilience. This explains the mise-en-scene of the two women holding a hand gesture which looks like an infinity sign. This image connotes interconnection between human kind even through these uncertain times of social distancing and self-isolating. The bright colours the women are wearing emit  much needed positivity and brightness to these tough times.    The fact that both women are...