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Industry context - Def Jam

Def Jam Recordings - Wikipedia  Def Jam is an American record Label , it mainly produces hip hop , pop and urban music  -owned by Universal Music Group.
  • The label also takes on Def Jam Uk which is operated through Virgin EMI records.
  • The label is also known as Def Jam Japan , In Japan which operates through Universal Music Japan
  • Def Jam was co-founded by Rick Rubin in his dormitory in Weinstein Hall at New York University the first release was a single by his punk-rock group Hose. Russell Simmons joined Rubin shortly after.
  • It is clear to anyone that Def Jam is a major main stream record label , all you need to do is google Def Jam and an array of popular artists globally appear such as; Rihanna . Jay Z , Kayne West etc. 
  • Def Jam has a popular social media reach with instagram , facebook and twitter accounts. through their twitter they repost , retweet and tag their artists gaining an audience and following. - all one needs to do is see a famous artists face and become instantly interested.
  • Their official website is filled with information about their artists , ways we can stream the music produced , music videos , articles , merchandise and events. This shows the label has a high budget and high profit income due to their merchandise brands and subscription plans.

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