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Music Video Analysis- Sativa by Jhené Aiko ft. Rae Sremmurd (Def Jam)

  • First opening 30 seconds of the video the mise - en -scene of the atmosphere , holographic keyboard and digital image of a female body , connotes imagery of an 'out of this world' experience and futuristic setting. - Paired with the lyrics later on the audience can conclude the characters and artists are denoting that they are high on a drug substance. ( ' I'm so high in here, been smokin' on this weed ) - additional to this analysis the name of the song 'Sativa' is a name for a form of cannabis - connoting that the purpose of the song and video is about being on drugs and joining the ' out of this world' head space.
  • The Red Led lighting creates a sexual romantic atmosphere alongside the close up shots of the artists body and legs in the water , a common convention of R&B music where women are presented with minimal clothing and are usually seen as objects of desire.
  • The cleverly designed 'glitching' transitions of the music video could be a interesting interpretation of what the artists are seeing as the video and songs narrative is about doing drugs and when on drugs a person may no be able to see straight hence the 'glitching'
  • on the other hand , the 'glitching' transitions could add the futuristic , out of this world appeal due to its holographic look.

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