Target Audience Research As part of my audience research I created a survey on 'survey monkey' and sent it to family and friends of the age demographic in the given brief (18-34 year olds) this was to find out what my target audience expects from a music video and what type of music genre and artists my consumers would enjoy. Here are some of the questions and results... From these results I gathered that the majority of my audience and consumers are of the 24-34 age group. I also learnt that R&B and soul was the leading genre of choice which has influenced my music genre choice for my chosen song , in turn with this I also figured that my audience also enjoy music videos with a narrative behind it , therefore I need to make a video with a constructed story line. Following those who clicked option 'No' on ' Do you enjoy watching music videos?' I had a following question asking for a reason why , with some answers of - ...
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XL Recordings -Industry Context XL recordings is a british independent record label founded in 1989 by Tim Palmer and Nick Halkes. XL release an average of six albums a year, but has worked with artists such as Adele, Dizzee Rascal, M.I.A., Jungle, Giggs, and Tyler, the Creator; some of which have grown to be mainstream arstists , performing globally & streaming globally The label releases albums worldwide and operates across a range of genres. During the early nineties, XL releases were dance oriented ranging from Belgium techno to breakbeat hardcore to drum and bass . In 1993, Halkes left XL to form the EMI-owned commercial dance label Positiva, and subsequently his own independent commercial dance label Incentive. After Palmer retired in 1996, Russell took over the running of the business. Russell later broadened the musical horizons of the label whilst maintaining a credo of working with artists he saw as original and inventive...
Industry context - Def Jam Def Jam is an American record Label , it mainly produces hip hop , pop and urban music -owned by Universal Music Group. The label also takes on Def Jam Uk which is operated through Virgin EMI records. The label is also known as Def Jam Japan , In Japan which operates through Universal Music Japan Def Jam was co-founded by Rick Rubin in his dormitory in Weinstein Hall at New York University the first release was a single by his punk-rock group Hose. Russell Simmons joined Rubin shortly after. It is clear to anyone that Def Jam is a major main stream record label , all you need to do is google Def Jam and an array of popular artists globally appear such as; Rihanna . Jay Z , Kayne West etc. Def Jam has a popular social media reach with instagram , facebook and twitter accounts. through their twitter they repost , retweet and tag their artists gaining an audience and following. - all one needs to do is see a famous artists ...
Front Page & Double page semiotic analysis The first noticeable aspect of the front page is the aesthetically pleasing contrast of colours , with the black and white image of Kate Moss taking up the entirety of the page and the bright Pink masthead and white text. The image of Kate Moss indicates that this magazine is high end and mainstream as Kate Moss is an incredibly famous fashion model who is recognisable globally. As an audience we can see that this issue is special and celebratory through the icon of 25 and the text explaining it's an anniversary , perhaps explaining the appearance of Kate Moss. However the fact Kate Moss is on the front page is made to be a huge deal as her name is only simply placed in white medium sized text at the bottom of the page -------------------------------------------------------------------------------------------------------------------------- The headline of article is con...
Aesthetica - Front page semiotic Analysis Firstly , one thing to notice is the simplicity of the front page , the page is not overly crowded with text and images it have one main image and the only text on the page across the masthead. - This is a key reflection of Aesthetica's house style. This issue was released during April/May 2020 during the peak of corona virus when the world to a stand still . This front page cover portrays a message that during these unprecedent times we should all hold onto human spirit , this issue as stated is a celebration of human kinds resilience. This explains the mise-en-scene of the two women holding a hand gesture which looks like an infinity sign. This image connotes interconnection between human kind even through these uncertain times of social distancing and self-isolating. The bright colours the women are wearing emit much needed positivity and brightness to these tough times. The fact that both women are...
Kerrang! - Front Page semiotic Analysis The large and alerting masthead stands out as loud and bold conveying a reflection of the magazine's house style and specialist audience - Kerrang! is devoted to rock and metal music The contrast between the bright colour of red and simplistic white creates a masthead that standout attracting readers. - this is seen across the front page included with the black text along the masthead. this colours are quite harsh and alerting , which suits the niche music style which is loud, harsh and alerting However the small images of green trees coming out of each side contrast the harsh colours perhaps connoting that the music group imaged in the centre page hold a different style of rock and metal music. - these trees produce a relaxing image on the eye attracting the audience to see something different of Kerrang!'s front page magazine Again similar to The Wire the bar code is place in an unconventiona...
The Wire - Front Page&Double page semiotic Analysis the masthead is bold and the largest piece of text amongst the entire front page which attracts the audience to what they're reading. → the neutral colour of the white front in front of the grey toned blue background creates a subtle and minimalist house style with a relaxed nature. Issued October 2013 The simplistic house-style of the front cover is also a reflection of Matana Roberts and her image/style. she is an artist of the Jazz genre who's a saxophonist , vocalist and composer. The mise-en-scene of her image and style is also a reflection her niche music , through her grudge and edgy aesthetic with her dreadlocks and nose piercing. this look isn't one of a mainstream 'pop' artist who has to follow a particular look to fit their representation The large spacing between her name makes it stand...